The Facebook Marketing: Easy Ways to Market Your Brand, Company, Product:

Facebook offers many ways to get the word out and bring the people in. Here’s how to get started.

Contents:
I. Tools for Marketers
1. Profile Page
2. Groups
3. Pages
4. Events
5. Notes and Photos
6. Messages
7. Marketplace
8. Share / Posted Items
9. Networks
10. Mini Feed and News Feed
II. Tools for Advertisers
1. Social Ads
2. Integrated Opportunities
3. Beacon
4. Polls
5. Facebook Platform Ad Networks
6. Facebook Platform Application Sponsorships

III. Tools for Application Developers
1. Profile Box
2. Mini Feed
3. News Feed
4. Invitations
5. Facebook Notifications
6. Email Notifications
7. Application Directory
I. Tools for Free Marketers
For the aggressive Free of cost marketer, Facebook offers to get the word out to your friends and creatively reach your target audience. The best part about these a tactics is their cost: $free.

1. Profile Page:

Your profile page is the first starting point for your presence on Facebook which also called a landing page that you design.

You have the most control over your profile the page and this is the place where you can most sincerely and accurately express your passion for the brand, company, or product you want to promote. Take benefit of individual Info, Work Info, Photos, and applications to tell bits and pieces of your description as it relates to your brand.

2. Facebook Groups:

It is the oldest way to build community around your brand or company on Facebook. By starting a group, you create a central place for customers, partners, and friends to participate in conversations around your brand. Facebook groups come with boards for posting discussion topics, photos, videos, and links right out of the box. You can also easily send news and updates to your group members as often as you like – messages arrive in their Facebook Inbox. And the best part about Groups is you can create as many as you like for free.

By Groups if people join here they can easily invite their friends to join the group via a built-in Invite feature. If your members are excited about your group, it can grow really quickly. Additionally, your group name will usually appear on your members’ personal profile pages until they leave the group.

Honestly saying, groups do have their problems. if your group becomes popular, it can become a target for spammers and that’s why you have to keep your group clean, be prepared to spend time deleting spam wall posts and reporting users that spam your group to Facebook. This can take a lot of time.

3. Facebook Pages

Pages can establish a brand presence on Facebook. Pages are a lot like groups, with some important differences:

Pages are more customizable than groups. You can add HTML, Flash, or even Facebook applications to your pages to extend their functionality and the depth of experience users can have with your brand.
Pages get more prominent.
Page has no limitation to the number of fans in your group that you can message.
Here Fan can invite their friend to join.
Facebook has taken an active role in cracking down on Pages not created by authorized agents.

This one is a good option for small or local businesses that want to establish a presence on Facebook.

4.Facebook Events:

Facebook Events is a at no cost application developed by Facebook that anyone can use to promote marketing events, sponsored parties, or even product launches, transactions, or company milestones.

When you create an event, it gets a fully-featured page, much like a group, that includes a wall, discussion, images, videos, and links. You can invite all of your friends to the event and You can also add admins to the event, who can also invite all of their friends that will build community around your upcoming event.

5. Facebook Notes and Photos

Notes and Photos are two Facebook applications. This two allow you to share blog posts and images with your friends. By these You can use these features to post content about your brand, but remember- don’t be spammy using other organization’s logos. If you do that, you’ll lose a lot of credibility.
People often often goes overlooked within Facebook Notes and Photos is “tagging” on publishing a note or post a photo and you can tag with the name of your friends and get them special notification. Even they can see the other people you tagged in it – so make sure it’s a group of people they’d be complimented to be included in.
6. Facebook Messages

Facebook Messages is one of the alternative to email but less fully featured like sorting, filtering, searching etc. and Messages can be a powerful vehicle for targeted marketing on Facebook. Even Facebook allows you to send messages to users you have no connection with but don’t forget about spam as well by high volume message to the unknown people.

7. Facebook Marketplace
Like Odesk, Marketplace is Facebook’s classifieds listing service. In here , You can post a for-sale ad or wanted ad in any of your networks for free. However, if you want to post your ad in multiple networks, you have to pay $1 per network per listing.
8. Facebook Share / Posted Items

People can share or post items like promoting any Group, Event, Photo, Link, or Application you come across a) giving it real estate in your “Posted Items” list on your profile page, or b) sending it directly to your friends’ Inbox. You can say it an efficient promotional policy.

9. Facebook Networks
This is like group pages for everybody who’s a member of an Educational, Work, or Geographical network. But remember no Facebook members “own” any pieces of network . While you can post there, don’t forget that your messages may be considered Sammy even if they’re not real and relevant.
10. Mini Feed and News Feed

Facebook’s Mini Feed and News Feed archive your users’ involvement with your product and syndicate it to their friends, networks, and beyond, amplifying the reach of your campaign by orders of magnitude.

The News Feed has revolutionized the way information is shared between friends on Facebook. This can mean great things for your campaign and your brand.
II. Tools for Advertisers
It is totally depend on your budget. Even you can get started as an advertiser on Facebook with as little as a few dollars for a short-run flyer.
1. Social Ads

With Social Ads, Facebook offers advertisers of the organization the option to pay on a CPC or CPM basis whatever they choose. Social Ads offers very powerful targeting capabilities on the basis of option like by age, sex, place, keywords, education level, workplaces, political views, and relationship status (who sees your ad).

2. Integrated Opportunities

Facebook has partnered with Microsoft to serve advertisers with higher campaign budgets (above around $50,000), If you represent a large account, Just contact Facebook, and a sales agent will work with you to search more integrated advertising opportunities than are available via the self-serve Social Ads service.

3. Beacon
Beacon is Facebook’s new program (launched in November 2007) that allows partners to send Facebook information about the activities Facebook users do on partner websites, in order to be published inside Facebook via the Mini Feed and News Feed. For example, Amazon might use Beacon to send a feed item to Facebook about a book you just bought.

4. Polls
Polls propose an easy method for marketers to swift conduct research within their targeted viewers. Results are streamed in real time to a dashboard that allows marketers to break down results by gender and age. Based on your targeting preferences, you can get hundreds of responses within an hour depending on your targeting preferences.
5. Facebook Platform Ad Networks:

Facebook Platform also made a promise to allow application developers to monetize their applications however they like and keep 100% of the revenue. This market green-field led to the birth of a new niche of ad networks dedicated to serving the inventory created by Facebook Platform applications.

While the quality of these networks can be inconsistent, together they offer an important way to reach the Facebook audience often engaged in a particular vertical. Inventory is sold on a CPM, CPC, CPA, and CPI (cost per installation of YOUR application) basis. Leading firms include SocialMedia (disclosure: SocialMedia is a sponsor of this blog), RockYou, Lookery, and others.
6. Facebook Platform Application Sponsorships
Advertisers looking for more integrated opportunities inside Facebook applications can consider approaching application developers and negotiating a sponsorship directly. For example, beverage companies have sponsored “drink-sharing” applications, while contact lens companies have sponsored “winking” applications.

III. Tools for Application Developers

For the people who are trying to engage connections with your target audience on Facebook, Facebook Tools help them in many ways.

1.Profile Box

This is the most common way for new users to establish a profile by supplying a real name and valid email address. It's generally a good idea to also include a photograph with your profile.

To establish a profile, you need to join Facebook by supplying a real name and valid email address. Facebook will then take you through the process of filling out your profile. Your profile is a quick summary of who you are and what your interests are. It's generally a good idea to also include a photograph with your profile. It is a great challenge of making profile box design appealing enough to a new user to click on and install the application. At the same time, if your profile box is too spammy, your user will get rid of it instantly.

2. Mini Feed

The Mini Feed (powerful part of the Facebook Platform API) allows developers to publish news about a user’s engagement with their applications. Your feed items (like the profile box) must be convincing to the profile owner while not being spammy, AND attract your user’s friends to click on the feed item and explore the app.

3.News Feed

It is mentionable that the Facebook News Feed suggests huge value by syndicating your feed items to thousands of users’ home pages inside Facebook.

For any application developer, Testing, tracking, and optimizing your feed items is a worthwhile investment

4. Invitations

The invitation is one of the most powerful viral channels available to Facebook Platform application developers. It allows inviting up to 20 friends/day and you need to encourage your users to invite their friends

5. Facebook Notifications

This one is less important than others but notifications have been proven to be an effective tool for retaining existing users of your app.

6. Email Notifications

This one is like like Facebook Notifications, excluding they are delivered directly to your users’ email address. Facebook recently permits a new API method for email notifications that allows developers to mail users up to 5 email notifications/ day.

7. Application Directory

It’s true that hard to find, a surprising number of application installations come directly from the Application Directory. When submitting your application for addition in the directory, you have be sure in creating convincing art and copy for the listing, as well as your application’s About page.

Conclusion

In conclusion, we can certainly say that Facebook is a accepted way for individuals to keep in touch with friends and family. Many businesses are also starting to be familiar with its potential for building relationships with customers. Moreover, Facebook offers brand marketers totally new paradigms for designing convincing brand experiences.

You can get more:

http://www.matthewwoodward.co.uk/tutorials/facebook-advertising-lead-generation/

http://www.promarketingtutorials.com/category/facebook-marketing/

Affiliate marketing

http://earnbyaffiliate.com/

Content marketing:

http://prezi.com/y9rnjtfiahkm/the-content-marketing-tutorial/

Facebook Marketing Tutorial – Managing and Analytics Tools for Facebook –

http://blog.miapex.com/facebook-marketing-tutorial-managing-and-analytics-tools-for-facebook/