How to Use Twitter to Market Your Business

How to Use Twitter to Market Your Business

Twitter is commonly used as a quick and easy way to micro- blog in 140 characters or less about the goings-on of one’s personal life. It is a creative way to use Twitter effective online & word of mouth marketing.

NOTE: To use Twitter effectively for marketing you have to write often & write strategically.

Twitter marketing Plan

1.                Get on Twitter: setup an account with a name that makes sense, is easy to spell and matches the name of your organization, business or services

NOTE: if someone has already used your name then come up with an alternative spelling or add a dash between two words etc.

Twitter for Client Account (If necessary)

        i.            Clients Account Design

Ø Logo/Clients picture(Profile picture)

Ø Cover Photo

Ø Bio(From Setting)

      ii.            Content Plan(7 days plan)

    iii.            Marketing

   iv.            Always response for ready

2. Twitter marketing Strategy/Plan

7 days = 200 followers

             =21 Twits (Mix with Text and Images)

       i.            Friends Follow

     ii.            Plan

    iii.            Competitors list(First ask client to know his competitors)

   iv.            Target set up (see the competitors set up first)

     v.            Marketing

a)     Hash tag:      1)Reach

2) Community

b)    Competitors:1)Policy follow up

   2) Follow

          Explanation of Strategy

Ø Think how you will get followers and Start Following People on Twitter

Ø Think  about the types of people/ companies you will follow

Ø Post frequency & content type

Ø Use Twitter to search for people Tweeting questions you can answer as a way to build relationships and potential future customers

Ø Post quality content with the aim to get others to Retweet and spread it to their followers

Ø Notify followers about events you’re attending or putting on

3. Setup URL Tracking

Using hootsuite or bit.ly  so you can track which links you post get the most clicks

4. Setup Twitter Landing Pages

Set up twitter landing pages on your company or organization’s website to optimize conversions when you drive people from your twitter page to your website.

5. Promote Your Twitter Address

Promote your Twitter address on your company or organization’s website, face book page, in blog, in your email signature, etc.

6. Record, Measure & Assess Results.

Keep doing what’s working. Stop doing what’s not working. Don’t be afraid to ask your followers for feedback along the way

• Follower growth
  How many new followers you get every day, week or month.
• Follower quality and engagement
  how many users interact with your account.
• Reach
  how many users favorite or retweet your Tweets.
• Traffic
  how many users go to your site.
• Conversion
  how many users sign up for your service or buy your product.

Some Special Example of Twitter Marketing

1.     Use Events to engage

Industry Events: For businesses, industry events like trade shows, conferences and meetings are an opportunity to talk in real time. Incorporate a hashtag specific to the event to join or influence the conversation.

Seasonal Events: Broaden your content plan to include holidays and seasonal events like

New Year’s celebrations, Mother’s Day, Graduation and back to school. Think about how you can participate in these conversations

Culture Events:

Like Fifa world cup, Oscar,  Hollywood etc.

2. Flock to Unlock: For you followers you can offer/find

o   Incentive

o   Rewards:

3. Exclusive deals:

 Create exclusive deals on Twitter that drive results. Everyone likes deal like discount.