What elements make a good Facebook post?
Believe it
or not, there is a strategy when putting together posts for your Facebook page.
You need to think about things such as:
- What is going to create the most engagement?
- What do your customers want to learn about?
- Does your brand have a personality?
- Some things to keep in mind when putting together a plan – yes a PLAN – would be:-
this one is a proper post with text and image.
1.Mix it
up:
Try to Post a variety of different types of
content. Videos, photos, articles, quotes, jokes, text updates.
2. Don’t
post at the same time everyday:
If you post
at 3:00 in the afternoon that is convenient for you to sit down and post to
your page but it doesn’t mean your customer is sitting in front of their
computer at that time! As per as I know my page gets the most interaction
between 9:00-10:00 at night based on my insights – make sure to check what time
works best for your demographic.
3.Keep it
short:
People don’t
want to see long paragraphs on their smart phones.
80
characters or less is what will achieve the most ‘reach’ on Facebook. Keep in
mind your mobile users!
4.Be
creative:
Don’t forget
that your brand has a personality! The posts that do the best, in my
experience, are the ones that include some personal information. Try to posts
that sound more like a friend, not a brand, get the most engagement. Enjoy a
sense of humor – see if you get more interaction!
Remember the
last one, Post regularly new material with interesting content.
Author:
Md Nizamul Islam
SMM Specialist
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